The social network Facebook has announced that it will re-authorize the publication of advertisements with political and electoral content in the US starting Thursday, ending a ban that has been in place in North America since the presidential elections in November.
“We will restart the announcements of political, electoral and social content on Thursday, March 4th,” the company stated on its blog. “We imposed this temporary ban after the November elections to avoid confusion or abuse after election day,” he said.
He emphasized that “(unlike other platforms) (Facebook) requires authorization and transparency not only for political and election advertising, but also for social issues”, “our systems do not differentiate between these categories,” he added.
“We have received many responses and learned more about political and electoral announcements during this election cycle. Therefore, we plan to carefully analyze how these announcements work in our service over the next few months to see if any further changes are needed.”
Facebook’s decision comes about a week after Google made a similar decision. Google labeled the election a sensitive event and pushed it through again after the Capitol Hill attack, despite lifting restrictions in December.