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Facebook is launching a free online course for SMEs from across Latin America

October 27, 2020

This digitization workshop, carried out in collaboration with ASEM, Victoria 147, Endeavor Colombia and the Association of s of Argentina, will take place on October 28th and 29th.

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Facebook is launching a free online course for SMEs from across Latin America
Facebook is launching a free online course for SMEs from across Latin America

Do you need to take your business to the next level? Facebook presents Connection: reinventing the business, an event of digital training for entrepreneurs and owners of small and medium-sized enterprises (SMEs).

This event was in collaboration with the Association of s of Mexico (ASEM) and Victoria 147 takes place on October 28th and 29th. They can find workshops and content to reinvent the way they do business and find and satisfy their customers in the digital space.

Facebook has also partnered with Endeavor in Colombia and with the Argentine s Association (ASEA) in that country connection a regional effort.

According to the most recent Global Small Business Condition Report51% of Mexican companies surveyed, conducted by Facebook in partnership with the OECD and the World Bank, said that 25% or more of their sales in the last month were made on digital platforms, underscoring the importance of companies on the road to Reopening, restoring, and meeting new consumer habits, acquire or strengthen your digital skills.

Digital tools have helped small and medium-sized businesses meet the challenges of unprecedented business disruption in Mexico and around the world. Companies that manage to build a strong digital presence and services could emerge stronger from the crisis.

In this way, Facebook aims to help SMBs keep in touch with their customers through free online resources that are easy to implement and use. These can become the tools local businesses need.

The trainings will inspire SMBs through other success stories and skills to grow their business and adapt the use of the different tools to the most appropriate way for their type of business. The modules are presented by Priscila Arias, entrepreneur, activist and influencer, who will help participants navigate through the content.

Sessions are led by program partners to provide training on leadership and gender inclusion (Victoria 147), sales and business model (ASEM), innovation in times of crisis (ASEA), and business presentation to investors (Endeavor).

Market experts and entrepreneurs are invited to help participants learn from real-world experiences. Each in a different specialty:

  • Financial bases, by Angélica Castellanos, Chief Operating Officer of Konfío
  • Human Resources and Payrollby Courtney McColgan, founder of Runa
  • negotiation skills, Victor Kong, CEO of Cisneros Interactive

To participate free of charge, all you have to do is register on the website of Connection: reinventing the business or on the Facebook page for companies.