Also, don’t expect Google to lift its marketing embargo before the end of this year.
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This article has been translated from our English edition.
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The 2020 US presidential election is far from over and social media is taking no chances before the inauguration on Jan. 20.
Facebook, which announced last month that it would temporarily stop displaying political, electoral and social ads on November 4th, has extended its ban.
“The temporary suspension of announcements on political and social issues in the US remains in effect as part of our ongoing efforts to protect the election,” said an update to the company’s first blog post on November 11th. “Advertisers can expect this to take another month, although there may be an opportunity to resume these ads sooner.”
Rob Leathern, Director of Product Management at Facebook, confirmed the postponement via Twitter and stated that the labels naming former Vice President Joe Biden as a planned winner will remain in place “as that result moves toward certification next month.”
The White House isn’t the only battlefield of 2020, however. Two seats in the Georgia Senate are still at stake in a rare second round of voting slated for early January. Unfortunately, for the contestants and their undecided voters, Facebook and Instagram are not going to help connect anyone in Peach State.
“We know people are disappointed that we can’t get the runoff election announcement in Georgia and elsewhere right away,” Leathern wrote. “We do not have the short-term technical capacity to deliver political ads by state or advertiser, and we also strive to give political advertisers equal access to our tools and services.”
In the meantime, Google has taken a similar approach and warned some advertisers that it is unlikely to lift its own marketing ban before the end of the year. The Wall Street Journal.