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Facebook announces the purchase of GIPHY to integrate it into Instagram

May 15, 2020

Mark Zuckerberg’s company acquired the famous GIF’s platform / database for $ 400 million.

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Facebook announces the purchase of GIPHY to integrate it into Instagram
Facebook announces the purchase of GIPHY to integrate it into Instagram

This story originally appeared on Cinema Premiere

Facebook and Instagram will have more GIFs thanks to this acquisition. Mark Zuckerberg’s company bought GIPHY, The famous GIF platform / database for $ 400 million. This means that the large library with looped images will be expanded even further in already known applications such as Facebook, Instagram and WhatsApp.

Since 2013, GIPHY has been the epitome of searching, sharing and creating GIFs of various types. It should be noted that the database had already worked with Facebook before this millionaire acquisition, so 50% of GIPHY traffic comes from the Facebook application family, while half of that number is part of Instagram.

Facebook ensures that Instagram users enjoy a much more bearable experience of finding and sending GIFs via direct message or through stories.

“By linking Instagram and GIPHY, we can make it easier for people to find the perfect GIFs and stickers for their stories and direct messages. Both services are great supporters of the creator and artist community, and will continue to be so. Together we can make it easy for everyone to create their work and share it with the world. “

Via: Facebook Newsroom

They also argued that GIPHY will continue to operate regularly and that access will be maintained for people, developers and partners.

“People can still download GIFs. Platform developers and partners still have the same access to Giphy’s APIs. The Giphy creative community will continue to be able to create great content,” said Vishal Shah, vice president of products for Instagram.

It should be noted that Facebook, Instagram, WhatsApp and Messenger have already enjoyed GIPHY’s creations. However, they warned against working hard to improve global image collection, technology, and content and partner relationships. Remember that GIPHY also provides content for platforms such as Twitter, Pinterest, Reddit and more. Therefore, we need to be aware of future updates as some of these digital platforms compete directly with Facebook.

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