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EthicHub will market its farmers’ coffee and have an online shop

June 5, 2020

EthicHub is a Spanish startup that focuses on the financial inclusion of smallholder farmers without banks, and is now announcing that they have opened a direct sales channel with no middlemen to market coffee from small coffee communities in Mexico. They also opened an online shop and opened it to international markets. This was reported to Cointelegraph in Spanish through a statement.

“Have coffee lovers the opportunity to access a previously unexplored new market from small coffee communities in Chiapas, Mexico. The new sales channel inaugurated by EthicHub offers Arabica coffee of a strict height in microlots, which is produced by a single farmer and grown in the shade of trees at more than 1,200 meters above sea level. Ideal climatic conditions to achieve an exceptional coffee that was classified as a “specialty”, they reported.

They also noticed: “With the opening of the online shop, EthicHub is expanding its business model beyond investing in agricultural projects with medium risk and high profitability. So far, EthicHub has offered a crowdlending platform to finance small-scale non-bank farmers that offers cheaper and more accessible varieties than they currently suffer. This malfunction, which affects millions of small farmers around the world, is a direct result of their condition of being excluded from the traditional financial system. A circumstance that makes it impossible to break the cycle of poverty that affects them, even though they are hardworking people and do a profitable job. ”

EthicHub will market its farmers’ coffee and have an online shopEthicHub will market its farmers’ coffee and have an online shop

With the opening of the online shop, EthicHub is expanding its activities by offering its farmers new services and strengthening the service. The new sales channel gives every player in the coffee industry access to international markets. from private consumers to roasters or companies interested in buying large quantities of coffee in large quantities. “The benefits of this new direct marketing will benefit the farmers themselves, who get a better price for their crop. In this way, EthicHub appreciates and rewards the work of the first and weakest link in the distribution chain,” they affirmed.

For Gabriela Chang, co-founder of EthicHub, the opening of the online shop is a new milestone for the entire team and also an enormous personal satisfaction because. In this sense, he said:

“The best coffee in the world is made by small farmers who live in houses with tin roofs and dirty floors and do not have the minimal savings to be exposed to unforeseen events such as illness. It’s just wrong and we’re changing it among all of us. “

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In the past two years, the work of EthicHub has been recognized nationally and internationally. At the end of 2019, they received the Social Impact Project of the Year award at the Malta AI Blockchain Summit and in 2020 they were co-winners of the Chivas Venture 2020 World Final. In addition, they recently announced that all projects funded in 2018 and 2019 were paid back on time, achieving flawless 100% repayment success.

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