Have you ever wondered if your company is a place where the most prominent employees want to be and stay for years?
There is not a single company that does not aspire to excellence, that is, to be the best in its field (and if there is one, it is destined to disappear soon … very soon). Also, every leader of a company knows that to stand out in its market, it requires attracting the best available talent and establishing a solid work culture.
Have you ever wondered if you are doing everything in your power to have the best professionals in your field? If your company is a place where the most prominent employees want to be and stay for years?
Just as companies invest in marketing strategies to promote their products and services, it is important that they implement a strategy to become an attractive place to work . This is known as Employer Branding.
The Employer Branding is basically the reputation that a company has as an employer. The term was coined in the United States in the early 1990s, and has been adopted by the global community to become a basic term of the Human Resources glossary.
Being an attractive workplace for workers is much more than a whim. It is, to a large extent, what allows attracting, recruiting and retaining the most valuable employees, which will ultimately achieve the objectives of the company. This strategy to present itself as a “desirable” company must be directed not only to future collaborators, but also to current workers, clients and potential investors.
For a company to attract the best talent, it is not enough to offer high salaries: it must strive to build a solid, reliable, distinctive and aspirational identity. Here are some keys to improve the Employer Branding of a business:
-Establish the mission, vision, objectives and values of your company. Formulate a strategy to communicate them clearly to all your staff.
-Find what distinguishes your company from others, what is the value it offers to its current and potential employees.
– Ask yourself if your company cares about ensuring a life balance for its employees, as well as possibilities for professional growth.
-Define what are the social responsibility actions that your company performs.
-Formula a comprehensive plan to ensure that the company is hiring and retaining the best talent. The role of the human resources area is to find the best possible candidate for a position, and that of the marketing and communication area, to position the company as a place with an excellent organizational culture.