The rise of e-commerce has allowed companies of all types and sizes to venture into the Mexican digital market with their own online store, which, according to AMVO, had sales of 316 billion pesos last year. While digitization is beneficial over stores that only offer physical sales, different companies face the challenge of making their sales E-commerce stand out and deliver the expected results.
At Justo, some of the most common obstacles we encountered in evaluating a company’s adoption of a digital model are: Expertise “there is a fear that the investment will not produce the expected return; Overestimating the size of the business to meet customer expectations and assuming that the digital model is a “replica” of the face-to-face model.
In this situation, the ideal thing to do is to consider:
Offer a differentiated and personalized experience
Image: Brooke Lark via Unsplash
The first is to understand that experiences are different between a personal purchase and a digital purchase, although they can complement and reinforce what differentiates companies from their competition. The advantages of a platform E-commerce For example, it is self-manageable that you can use it to generate a clear visual identity and offer your customers a personalized service based on the data generated by their purchases. Activity history is a powerful ally to better connect and retain consumers as you can identify and satisfy their needs and even surprise them by introducing new products based on their preferences.
- To learn more: Expand your technological skills for an (increasingly) hybrid future
Give your customers security
Image: rupixen.com via Unsplash
An overall positive shopping experience has proven to be one of the main motivators for returning customers. Users will always want the sites to offer a guarantee of safe transactions as well as channels that allow tracking of incidents that occur during their purchase.
Serve the entire experience: from the first “click” to delivery
Image: Laura Chouette via Unsplash
In addition to an easy-to-navigate page and the quickness to respond to the request, one of the basic elements – which is sometimes overlooked – is the final journey between your company and your end customer.
Those who help you deliver products need to be viewed as part of your stakeholders as their commitment and support are key to strengthening your value proposition and differentiators. Efficient and friendly delivery is key to ensuring a positive experience for your customers. Therefore, part of a digital company’s engagement should be building a positive cycle that benefits everyone involved.
Rely on the experts
Image: Campaign creator via Unsplash
The most important thing about digital tools is that they help you achieve the business goals with the assistance of a team of experts – not bots – so that you can properly manage your digital commerce and receive adequate advice to take advantage of the business opportunities you can do thanks to the data, that you receive directly every day.
- More information: Questions about resetting your business to keep growing
Therefore, when evaluating options, it is important to be transparent about any doubts about commissions, data ownership, and the type of advice you are receiving or the opportunities you may have to expedite your business. Ideally, it’s a technology ally that allows you to focus on taking control of your business, seizing opportunities, or creating new experiences for your customers.
Today, the E-commercee is already part of the daily lives of thousands of users and companies need to adapt – preferably agile and orderly – to take advantage of opportunities in an increasingly digital and competitive environment.