By Juan Carlos Mendoza, SpicyMinds web developer
The User experience, better known as UX, This is one of the most important functions when navigating a website. It should be intuitive and easy to understand when users enter a page. So we always have to make sure that the crawl by search engines to be efficient. But what is crawling and how does it work? Here I am telling you a little more.
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The crawl is nothing more than the shift of the digital spiders who surf the internet looking for information. We owe this conception to the word network ((Mesh fabric or Spider web, in Spanish). Their website is the information that these arachnids find according to each person’s search interests. And in order for these spiders to find their place, we need to find an easy way for them. crawl. But how do you do that
There are basically three points that you need to consider in order to create the perfect structure for your site.
Here I present them:
The importance of structure on your website
User experience. If people who enter your website can easily find what they’re looking for and are interested, you’re doing a good job. In this case, the bounce rate on your side will drop and the lower the better. When the opposite happens, your bounce is high and when users enter your website they will be shot. There could be several reasons: poor structure of the web, it is not easy to navigate and much less intuitive.
Web structure. A good website should always ensure that search engines are doing their job efficiently, meaning that they are indexing and navigating naturally.
SERP (search engine results page). A correct web structure will help you get links SERP. This will take the user to the desired point by the search engine. We need to get the engine to show the main links on your website when people ask about your business. For example:
Image: Spicy Minds
The characteristics of a correct web structure
The first thing to do is to check whether it corresponds to a hierarchy. If your page has only one or more sections, make sure there is a hierarchy so that the sections that make up your site are organized.
Image: Spicy Minds
It ensures that users get to the section they want with the fewest possible clicks. In this case, search engines prefer your site because of its surface structure.
Internal links are of great help when you make them visible. It is important that you make them known to users. For example, through a new blog post, a new product or a main category, each time you open your website. In accordance with Google developer, “”We know some pages because we have already visited them at some point. We find others, however, by following links to well-known sites that lead us to them. “
- More Information: Tips for Building the Perfect Website for Your Business
When Google or another search engine has indexed your page and you are helping to place internal links in the ideal way, you will make the job easier and ensure that your website rewards high visits.
Now that you know what a correct web structure should look like, What do you have to do before you publish your page on the Internet?
We go in parts.
- Structural card design. You have to design that Structure map Your website for both users and search engines so that they are visible and accessible. Keep in mind that if you don’t, you will just create a high bounce, low chance of being found webpage.
- Make sure you go through this list
- Page index. Try to update it every time you add a new section to your page. This task can be carried out in a content management system (CMS) such as WordPress. You can program it with the help of a plugin.
- Links ‘nofollow’. Make sure no internal link act as a bridge from one section to another, let alone classified as “nofollow”; This would be like turning off the faucet that is sending water to your house.
- Double content. Prevents section names like us.html, us.php or titles and subtitles and meta descriptions or sections have the same or a similar name, which confuses search engines. When unwanted content is indexed, you are causing serious problems on your website.
- .Alternative text on images (ALT attribute). Images are information and we can add keywords to them. When we put in the ALT attribute, you’re helping search engines identify and index your image. Remember to fill the ALT attribute sparingly with keywords.
- .Orphan Pages. If you already have a webpage but have updated a new one, the names of your new sections may not be named like the previous ones. Then the old sections become orphaned pages. The problem with this is that the search engines index it and bring traffic to them, but with nothing of value. This is a real problem that is reflected in your measurement statistics and as a result it will decrease dramatically. To avoid this, you need to add 301 redirects.