Do you want to grow your business? Increase your charisma

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This article has been translated from our English edition.

The opinions of the employees of You are personal.

Do you want to grow your business? Increase your charisma
Do you want to grow your business? Increase your charisma

  • Too little charisma affects both your company and your public relations, as does too much.

He wasn’t in the mood for small talk. I planned to use my morning flight from San Francisco to New York to read emails and put the finishing touches to a presentation.

Of course, I sat next to a friendly traveler who started a conversation with me as soon as I took my laptop out of my pocket.

“The 6am flights are the worst,” he said with a smile. “What are you going east for?”

I told him about the prospects in New York and my upcoming presentation, hoping he got the point.

Instead, she felt empathy and shared that her palms always sweat before performances and that she pretends nervousness is excitement in order to get ahead. “A few minutes later you will feel like you are with old friends,” he laughed. “So definitely not imagine her in her underwear.”

During the descent, my seatmate and I exchanged cards. I hadn’t made the connection at first, but I recognized her name right away: She was also the CEO of a tech startup in the Bay Area and had recently raised funds from well-known investors.

After our conversation on board, I understood what made me listen to her instead of working on my presentation: She had charisma.


Why entrepreneurs need charisma

Anyone can have an innovative idea for a company. To be successful, entrepreneurs also have to convince people to be enthusiastic about the vision.

Think of the most successful people in your industry. Successful entrepreneurs don’t do the job alone; They make teams that work hard because they believe in what they are doing.

A corporate coach explains: “As an entrepreneur and manager, you need a workforce. And these people take care of your business when it comes to keeping your customers happy and satisfied with the products and services. “

In other words, charismatic people can form groups. But it’s not just about building a great team. In order to attract investors, build a customer base, and build trust with the public, a buy-in is required. It doesn’t just happen because you have a compelling story and a nifty slideshow.

Charisma, or the ability to combine your confidence with warmth, draws people to your great idea and keeps them there. Magnetism is not just about charm, it’s about creating authentic connections with people, like my charismatic seatmate did on the morning flight.

It may seem counterintuitive to focus on people more than numbers. However, if you are looking for long-term growth and success, the best way to build a business is by building authentic relationships.

The good news is that researchers believe that charisma is 50 percent inherent and 50 percent learned. If this is not something you can take for granted, you can learn. These are some of the most effective ways to grow in charism so that you can grow your business along the way.

1. Encourage your relationships

Step one to grow in charisma: Worry about people.

Humans can see and feel when they are being used through the hollow charm. Instead of speaking empty words, focus on building real relationships with the people you meet and those you are about to meet.

You probably already care about the people in your life. You may just need some extra pressure to demonstrate this.

The easiest way to do it? Really listen. Ask questions and pay attention to what’s under the surface. Think about the little details like your colleague’s birthday or your customer’s favorite coffee order.


What I noticed during my conversation on the plane was that my seatmate was paying attention. He realized that I was a little concerned about my presentation, so he identified with me and encouraged me.

Maintaining relationships is also about helping people grow. We all want to be surrounded by people who challenge, encourage, and help us become the best versions of ourselves.

When you notice what makes other people tick because you really care about it, you can involve them in an activity related to their passions where they are more effective and contribute more authentically.

2. Trust the project

Early in my career, a former college classmate came over to share a business idea with me in the hope that I would work with him. We emailed each other, and as much as I admired their enthusiasm, I wasn’t convinced.


“So are you planning to make or make investments?” I asked curiously about his plan. “I’m not sure yet,” he replied. “But there is a market for my idea, so I know it will work.” It didn’t work and it goes without saying that I didn’t quit my job to help him.

To encourage adoption, you need to create trust. People follow passionate leaders who know where they are going.

A 2017 article in The guard catches it well:

“The charismatic can infect others with his own enthusiasm. They not only convince us of their own self-confidence, but also give us more self-confidence. As an entrepreneur, charisma is a recipe for success for your personal brand. When you exude confidence, angel investors, prospects, and the press will see your potential and invest in your story in a more inclusive way. “

Remember, trust doesn’t mean perfection. You don’t have to have it all together. The key is not to project the lie that you are not making mistakes, but rather that you are figuring out how to work around those mistakes because you are committed to your vision and the people who contribute to it.

3. Find the sweet spot

Nor can too little charisma affect your growth as an entrepreneur. A recent study by Ghent University found that there is a sweet spot when it comes to executive charisma.

The researchers found that as a leader’s charisma increases, so too does their perception of their effectiveness. However, leaders with high and low charisma scores were viewed as less effective than leaders with “moderate” charisma scores.


Why? People see their leaders as most effective when they can adapt to challenges. If your charisma is too low, you may not be as strategic and aggressive. However, if you are too charming and focused on people, people may perceive you as not really work related.

So if you invest the time and energy in your trust and the skills of your people to help your business, it shouldn’t come at the cost of your actual work. Most of the time you spend networking and relationship building, you spend most of your time with your head down, looking for solutions, and developing your product or service.

As in many areas of life, successful entrepreneurship is about balance. Neither of us can do it perfectly, and your focus will naturally fade as your business grows. Start by paying your full attention to what (or who) is in front of you.

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