When running any type of program Coaching or counseling, it is important to focus on results. It generates new business, keeps customers happy and motivates us as coaches to change more lives.
If there’s one thing that cripples trust it’s a lack of customer results, so I want to share what worked for me, as well as some of the science behind it. Hopefully it will help you better understand your own behavior and that of your customers.
Let’s start with a small example of completing a course. How many programs or courses Coaching Have your customers started but not finished yet? It happens all the time and when it does we get frustrated because we really want something to change. “If they had done what I asked,” we say to each other. Here’s how to make the outcome you want more likely.
How to create behaviors that last
I work in the personal development niche for entrepreneurs, and there are certain measures that have to be taken in order for the behavior to be maintained, for there to be lasting change and a change in identity.
Take meditation, for example. I help my clients develop longer meditation practices by gradually increasing the time from 10 minutes to 60 minutes over a period of six to 12 weeks. The goal is to help them become calm and confident entrepreneurs.
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In this case, my clients have been unable to adopt this new practice by willpower alone – it would be self-sabotage, the typical worry many face when trying to change their behavior.
So my first step in solving the problem was to set up a daily monitoring system.
Every day my customers have to complete their high-performance day tracker at a certain time. If you don’t, the members area will be closed and there will be an additional consequence and challenge setting to revisit.
Sometimes people find it difficult to control themselves and maintain a consistent daily routine. So a daily tracker is very useful as a regulator as it trains the brain to discipline itself. The tracker is the little nudge, an external stimulus to activate the intrinsic motivation of my clients.
And the verification that the daily performance builds confidence; Successfully completing this follow-up form every day will give clients a dopamine hit and reduce those stubborn traces of doubt. Over time, customers will correlate the record with a personal development reward and will actually learn to like it.
The “lockdown”: another level of responsibility
While the tracker works well, I’ve also introduced another level of responsibility: the four-tier lockout system. Eventually, if the customer is banned a certain number of times, the system will prompt them to exit and there will be no refund option. It’s like military training, but for personal growth.
Some people need negative reinforcement to wake up and get back on track. Sometimes they are unable to manage their own lives; they are discouraged because all of their attempts have so far failed. With this shocking tactic, customers begin to realize that it is now or never. Now is the opportunity to act together or they may never achieve the success they yearn for.
Fear of consequence activates the amygdala (emotion regulation) and the prefrontal cortex (discipline) of the brain. The two types of punishment – a regular lock and a superlock (after three locks) – act as continuous, repetitive stages and thus reinforce the consequence of a consequence, an emotional reaction. The last chance creates an important moment of decision and transformation for the customer.
The most popular part of the training experience is the lockout system, and when evaluating the results, it was this feature that caused the greatest behavioral change. Customers don’t like it at first, but when they start seeing results, they love it. By avoiding the consequences of the blockage, clients reward and strengthen their new positive nerve pathways at the same time.
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From a neuroscientific point of view, discipline, responsibility and consistency are crucial for optimal brain function and ultimately the results. With these critical factors, you can harness the capabilities of the brain to help your clients improve their self-esteem, improve focus, increase creativity, and reduce stress.
When you implement this type of system, customers say from “I never complete programs” to “I don’t want this to end”. And that’s the kind of change that is going to have a huge impact on your business. Coaching or counseling to help people reach their full potential as you achieve your personal and professional goals.