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Do you have a Facebook Page and don’t want your ad to be blocked? Say “no” to these words

October 28, 2020

The Facebook and Twitter algorithm blocks some words. Avoid them!

3 min read


Do you have a Facebook Page and don’t want your ad to be blocked? Say “no” to these words
Do you have a Facebook Page and don’t want your ad to be blocked? Say “no” to these words

Fake news is the order of the day and Facebook and Twitter want to prevent advertising on these social networks from violating their brand values. For this reason, platforms are trying at full speed to provide the greatest possible assurance that the content they invest in is well used and profitable.

However, in doing this search, their algorithms prevent hate speech and incorrect and dangerous information, and also reduce the impact of some advertising campaigns.

The Facebook algorithm is clear that it must give priority to the publications of the couple, family, friends, friends of friends and to the end of brands or media, but also recognize words that are considered offensive and use them as examples, to create your own words classification model.

Something similar happens on Twitter, where the algorithm displays information with accounts they interact with the most, and the top topics, trends, or those on the go. Their system has been shown to detect misogynistic messages with an accuracy of 75%.

According to The Next Web, Twitter does not allow you to share links pointing to malware, phishing scams, websites that “buy, sell or facilitate transactions in illegal goods or services,” “media or other content directed by terrorist organizations or violent extremists.” Groups were created, “forward” and more.


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In the midst of contingency, the use of: COVID-19, Pandemic, and Coronavirus are reason enough to stop clear interaction with digital dinosaurs. The platforms prevent the user from asking if they trust the website that offers them content on these health topics. That’s the key.

On top of this, the upcoming votes in world power under President Donald Trump have changed the way people interact on social networks not just in the United States but in the world. Using hate speech against yourself or against the candidate Joe Biden will stop any message, but sometimes using the words in a context not intended for attack is enough to be canceled.

With death, Trump, Contagion, stops interactions in the same publication, especially after the president confirms that he has contracted the virus. The same thing happened on Facebook, even though millions didn’t want to attack and were not eliminated, while content is reviewed, the exposure goes down.

Advertisers should avoid including these words in their content to prevent inappropriate content