Digital transformation vs. digital adaptation: a race against the clock
If you decide to develop a digital adaptation process in your company, that does not mean that you are at the forefront of your sector; rather that you are adjusting to not die.
3 min read
The opinions expressed by collaborators are personal.
The market and companies evolved. Technology as well as the digital world have revolutionized almost every aspect of human life in less than a month.
It is for this reason that if you decide to develop a digital adaptation process in your company, that does not mean that you are at the forefront of your sector; rather that you are adjusting to not die. The competitive environment demands that you be at the forefront of technology in order to survive.
Advantages of digital adaptation
The SME that achieves a good adaptation to the new consumer behaviors can achieve:
- Develop new products and markets.
- Achieve faster, less expensive and efficient production processes.
- Improve the internal and external communication of the company.
- Increase your survival in your market and segment.
6 Steps to follow for digital adaptation
1. Analyze your resources
Take an inventory of all the technology that your company has. It doesn't matter if it's out of date. First, the hardware inventory is made, that is, the machines we have, such as: computers, printers, cell phones, storage systems, among others.
You must also inventory the software, that is, the programs that your machines work with, for example Windows, Photoshop, among others.
2. What do you need?
Make an analysis of the weaknesses and opportunities of your company. This exercise will give you a clear idea of what is not efficient and in which areas an urgent technological adaptation is needed.
In addition, you must identify what the hardware is and what software you should replace with newer ones.
3. Suppliers and solutions
Summons as many suppliers as possible. They will do a second evaluation of what your company requires. In addition, they must offer you new alternative solutions for your problems and the digital adaptation of your company.
It might interest you: The 'Death Spiral' of Mexican SMEs
4. Purchases
Evaluate whether it is better to buy new equipment and licenses or just rent them.
5. Sensitize the work team
The rejection of change is always strong in collaborators. You must make them understand that changes are to improve and grow. You must motivate them to use the new technologies and make them their own.
6. Train
It is part of the process of motivation of a collaborator. But, above all, it is training for workers to correctly use your company's technology. The training sets the standard in digital adaptation.
