In Mexico, online sales of retail companies are expected to grow up to 200% due to this contingency, which impacts online sales and job creation.
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On March 28, in the United States, Amazon announced the hiring of 100,000 workers to meet the demand for orders in that country alone. In Mexico, online sales showed a growth of 35% at the end of December 2019, but today with the COVID-19 pandemic, the Mexican Online Sales Association (AMVO) forecasts growth of up to 200%.
” Electronic commerce is positioned as an ally at a time , in the face of a global phenomenon, where companies (retail or retail) report sales of up to 500% more, which positively impact the activity of the delivery industry,” he says. Pierre Blaise, CEO of AMVO.
When contingencies arrive, the actions taken by entrepreneurs in the first days are essential. And if there is something we must learn from the delivery companies, it is that they adopted the best practices in record time . Contactless delivery is a good example of this, “it was implemented in England and the next week there was already a guide on how to do it, the translation into Spanish was made, it was shared throughout Latin America, and today all companies offer it . Particularly at AMVO, meetings were held with chambers of commerce from other countries and planning webinars were held to share best practices, says Pierre.
“The reasons why e-commerce is growing fast in Mexico is because we talk to other countries and understand what has worked or not, so we skip some stages and it allows us to be at a level that we should be,” explains Pierre.
We will not be the same after this contingency. The delivery companies with UberEats, DidiFood, Rappi, Cornershop and Sin Apron, to name a few that have shoppers and home delivery services, know very well that they must adapt to the changes and took forceful measures such as creating emergency funds to their associates who are over 60 years old and for their families, in case someone becomes infected with coronavirus.
“A lot of people talk about the heroes who are in hospitals, but we have other heroes: the delivery men , because thanks to them many people can also stay at home and are not saturating supermarkets and pharmacies, or stopped going to the restaurant. And logistics companies are revaluing and improving their relationship with them. Logistics people are the heroes of tomorrow, it is important that they have the right conditions to work, we are going to need your support, “he warns.
Another measure that delivery services have taken is to support the economy of their restaurant partners . For example, DiDi Food doubled restaurant promotions. For each discount weight that the restaurant decides to implement, the company puts and absorbs another weight, up to 25%. While UberEats and Rappi sought to guarantee cash flow by offering; the first, daily payments to restaurant owners, instead of weekly; and the second, weekly payments, instead of biweekly or monthly. In addition, Rappi raised the commission for small independent restaurants to 0% and delayed the collection of loan installments or financial obligations to all those who received support for its expansion.
“At a time when many restaurants will have to close, ordering food at home can give you the chance to live in a business of this type. Similarly, many people will lose their jobs at this time, e-commerce and logistics can be a good source of work for them, “says Pierre.
Another battle that is waging both restaurants and the delivery industry is the perception of insecurity of users. All the companies have communicated about the measures they are taking to guarantee food and delivery safety , distributing action guides among the distributors, antibacterial gel and protective masks. “You should not be afraid, if you take the necessary measures,” says Pierre.
At the end of the day, for Pierre, he calls all companies to learn from this crisis, “we have spent years saying what must be done to be on the right digital channels , and today it is no longer an option, it is necessary, almost a matter of life or death for many businesses. I invite you to think about the future, because we are going to return to normality and the efforts made today will serve for tomorrow. And for that there are many online trainings they can take, without leaving home. ”