DeFi protocols aim to attract more users to the ecosystem

One of DeFi’s biggest problems could be the entire ecosystem’s efforts as more and more protocols get creative with their public relations and public relations efforts.

The automated market maker Uniswap today announced a collaboration with the esports organization Team Secret. Funded by the Uniswap Grant Program, Uniswap becomes the official team sponsor in exchange for USD 112,500. In a blog post posting the announcement, Team Secret said so It will “develop exclusive content and esports activities” for the Uniswap community and help Uniswap reach a new user base.

“First time in history a DAO sponsored an esports team? It won’t be the last,” See Uniswap’s grant page for a description of the cost.

DeFi protocols aim to attract more users to the ecosystem
DeFi protocols aim to attract more users to the ecosystem

Uniswap isn’t the only project looking for unconventional ways to fuel its growth. In the early hours of the morning, DeFi’s monitoring and management platform Zapper, introduced a “Quest” reward system that allows users to try out various features. The current daily mission is to open the website while the weekly missions focus on adding / removing liquidity from the logs and completing the asset swap. Completing missions gives users experience that allows them to “level up” and earn non-fungible tokens (NFTs).

“The goal is to make DeFi more accessible. Traditionally, finance has always been viewed as terribly boring.” said Zapper founder Seb Audet. And he continued:

“Most people are used to believing that it is something too complicated and not the most exciting. We want to change that discourse. By having a little more fun, we also make it more accessible.”

The system reminds you Rabbit hole, A startup that aims to encourage intensive participation in DeFi protocols. At the end of last year, the total number of addresses that have interacted with a DeFi protocol exceeded one million. However, Brian Flynn, founder of Rabbithole, cautioned against interpreting the number as a sign of rapid growth in the user base.

“The reality is that the number of unique users is only 10-15% of that. That’s the real metric that matters,” Flynn told Cointelegraph.

The Uniswap and Zapper initiatives show that the projects are going on the offensive to attract more users’ attention. Protocols like Uniswap, in particular, have huge token treasuries that can be allocated, as well as a community of DAO participants who can recommend initiatives. One failed proposal on Uniswap’s governance forums was to purchase a Super Bowl ad.

Although prime time commercials are still a long way off, several projects are looking for smaller sponsorships and selective investments. The publication The defiant focused on DeFi, A behind-the-scenes acquisition of Aave was recently announced and Uniswap is sponsoring the Bankless DeFi podcast.

All of this is part of a larger effort to make DeFi more accessible, understandable, and welcome.

“DeFi had a lot of difficulties because there is a lot of friction when entering. There is a lot of DeFi jargon, and you have to learn all the basics of Web3 (connect your wallet, accelerate, cancel transactions, etc …)”, Said Audet. “We want to help by making it more fun and dynamic. Learning shouldn’t be that difficult.”

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