It is a startup whose proposal is based on using big data to develop predictive models and business recommendations.
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Decodes , a startup that uses big data to develop predictive models and business recommendations focused on customer growth will represent Mexico in the Zurich Innovation Championship 2020 (ZIC) regional final . The contest to “Protect the Next Generation” through innovative ideas added the participation of 1,358 applications, coming from 26 countries, which tripled the 2019 global figure of this championship.
In Mexico, 30 proposals were received within which eight semifinalists were selected, such as Angelo Go, Xenetic, Biva, Casa Lan, Koibanx, Tink, Code Base Spa and Decrypts.
During his speech in the semicinal of the ZIC, Patrick Font, CEO of Zurich Mexico said “the approach that was given this year to the ZIC (protect the next generations) goes hand in hand with our goal of intelligently preventing different risks ”.
Deciphering will help the next generations of the insurance industry to make better decisions and predict location-based risk scenarios since by gathering large dimensions of information it becomes a relevant data source that analyzes market opportunities in a specific geographical area.