On Tuesday, the cryptocurrency trading and payment company Crypto.com revealed the launch of the UFC’s first authorized non-fungible token (NFT).TO
According to the press release, The UFC’s new NFT series will include digital collectibles such as Fight Night Pictures, Event Posters, Champion Belts, Fighter Characters and Avatars.
The NFT collection known as “UFC 268 Packs” will be available on Thursday. The upcoming match “UFC 268: Usman vs. Covington 2” is represented by the battle posters and belt designs for this event. The NFTs are offered for sale “while stocks last”..
The world’s largest mixed martial arts entertainment company, UFC, signed a $ 175 million advertising deal with Crypto.com in July, according to Cointelegraph. During a press conference at Madison Square Garden, New York City, UFC President Dana White announced the deal, which he believes is the organization’s largest advertising deal to date.
The collaboration is another important step towards integrating cryptocurrencies and the sports industry. Crypto.com is very interested in the UFC’s global fan base, which has over 625 million followers worldwide..
Crypto.com recently teamed up with Matt Damon, a renowned actor for his hit films like Elysium, the Bourne series and many more. In addition, Crypto.com has partnered with the Montreal Canadiens of the National Hockey League, Formula 1, the Philadelphia 76ers of the National Basketball Association, the Italian Serie A soccer league, Paris Saint-Germain and famous musician Snoop Dogg.
All official UFC memorabilia and merchandise can be purchased through Crypto.com’s secure app marketplace, which allows fans to purchase NFT using its native CRO token., or other popular cryptocurrencies via this existing payment system.
Crypto.com Co-Founder and CEO Kris Marszalek said: “UFC is a leading global sports brand with legions of enthusiastic fans around the world, and we are excited to use our technology to provide unique opportunities for fan engagement and security for your collectibles the company aims to “help UFC fans secure their collectibles and stand up for them”.“.