Crypto.com partners with Esports host Twitch Rivals for the global distribution of cryptocurrencies

Twitch rivals, a variety of esports tournaments with Twitch streamers and professional players, has integrated the cryptocurrency trading platform Crypto.com as a global marketing partner and cryptocurrency platform.

The multi-year partnership envisages Crypto.com as the official Twitch Rivals partner in the Asia-Pacific region with the aim of increasing the local acceptance of cryptocurrencies in the esports landscape. According to Kris Marszalek, Co-Founder and CEO of Crypto.com:

“With over a billion players worldwide, esports and gaming fans are digital natives for whom cryptocurrencies are indispensable.”

The agreement also entitles Crypto.com to category exclusivity, in-stream brand segments, media placement and activations at Twitch events, starting with Twitch Rivals, a two-day event taking place in Las Vegas on Thursday.

Crypto.com partners with Esports host Twitch Rivals for the global distribution of cryptocurrencies
Crypto.com partners with Esports host Twitch Rivals for the global distribution of cryptocurrencies

What’s more Twitch Rival integrates Crypto.com branded ads in over 250 shows worldwide. According to a Twitch spokesperson The partnership with Crypto.com aims to drive engagement from tech-savvy users.

The big game development company Ubisoft recently announced its interest in developing blockchain-centric games. As reported by Cointelegraph, Ubisoft’s CFO, Frédé Rick Duguet, highlighted the potential of blockchain technology in the gaming industry:

“Blockchain will allow more ‘play to win’, which will allow more players to actually win content, their own content, and we believe the industry will grow quite a bit as a result. ??

Duguet said that too Ubisoft is working with small blockchain companies to understand the impact the technology is having on the gaming industry. “And we want to be one of the main players here.”

Twitch added a tip feature back in December 2019 that allows users to tip streamers with a stablecoin called MenaCash and are denominated in US dollars. Under the agreement, Viewers can use the MenaPay mobile app to watch Twitch shows and share tips with their favorite players in real time.

In addition, it is the blockchain-based internet browser Brave also supports crypto tipping on streaming platforms like Twitch, YouTube, and Twitter.

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