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CrossFit Creator has lost the exclusive 10-year contract with Reebok due to this tweet

June 8, 2020

Greg Glassman had to apologize for commenting on Covid-19 and George Floyd.

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CrossFit Creator has lost the exclusive 10-year contract with Reebok due to this tweetCrossFit Creator has lost the exclusive 10-year contract with Reebok due to this tweet


The famous sportswear brand Reebok the exclusive 10-year contract he had Crossfit due to the controversial tweets from the founder and CEO Greg Glassman in which he seemed to make fun of both the Covid-19 and the protests of the Black Lives Matter movement, which were unleashed worldwide after the death George Floyd.

According to the website Fast company, the message that read “It’s Floyd-19” and was a response to a tweet about racism as a public health problem. This release caused controversy on social networks this Sunday, causing Reebok to retire as the main sponsor of CrossFit and licensee of the brand’s clothing.

Picture: Emily Atkin on Twitter

Glassman’s original tweet no longer appears on his timeline on Twitter.

“Our partnership with CrossFit HQ ends at the end of this year. We recently talked about a new deal. However, given the recent events, we have decided to end our partnership with CrossFit HQ, ”the brand said.

Reebok wasn’t the only voice rising to protest Glassman’s tweet. The athlete Rich Froning, who won the CrossFit games four times, criticized the message of the CrossFit founder that “it is impossible to stay true to the leadership that makes callous statements that alienate and divide at a time required in unity.” is. ”

CrossFit Games champion Tia-Clair Toomey, for her part, said she was “incredibly sad, disappointed and frustrated” and did not know what her future with the company would look like.

Glassman apologized on the CrossFit Twitter page and said: “I, CrossFit headquarters and the CrossFit community will not tolerate racism. I made a mistake in the words I chose yesterday. My heart is very sad about the pain it caused. It was a mistake, not racist, but a mistake. ”


Image: CrossFit on Twitter

Before this disaster, Glassman hadn’t spoken about the Black Lives Matter movement, although many brands had spoken publicly against racism in the past few days.