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Create your personal brand online

October 22, 2020

Sometimes entrepreneurs don’t use digital media to get their vision out there. We’ll give you a few tips to help boost your business.

The opinions of the employees of You are personal.


Create your personal brand online
Create your personal brand online

When a person starts a business, communication often starts with the founder and that means he has to take care of his looks. The benefits of building a personal brand online for the founder include:

  • Access to your Trajectory Education and experience in previous companies that can help people believe in the vision of your new company and have confidence in its potential success.
  • Online brand awareness can be good tactics Engage other potential partners, investors, employees, recruiters and accountants to build the business.
  • Personal awareness can be one platform for other future communication initiatives such as a leadership campaign or marketing programs.

How can you start this process? Here are some tips

Create a social communication strategy. Where are the people you want to contact? LinkedIn, Facebook, Pinterest, Twitter, TikTok and others social platforms They can address different target groups and serve different purposes. It usually works best when used at the same time, creating a space with your information.

Create a content strategy. What information will you publish on these channels? What is your company’s unique offering? What problem are you going to solve? First, write several articles or opinions that you can insert here.

Examine. See what other business founders and executives are doing to publicize why their content is different or complementary. What visual elements can you add to bring your content to life?

Go beyond the social. Outside of social channels, look at the local newspaper or other print. Many reporters who write profiles of entrepreneurs are looking for topical issues.

Take these things into account before you fully dive in

Are you ready? If you’re still hiding, think carefully about what you don’t want to tell the universe so as not to unnecessarily alert your competition to what you are doing. Sometimes a simple LinkedIn profile is enough until the time is right to start a better communication program.

Understand how any social channel works. How long should a post be? When is the best time to attract new things? Which tools and can you use? Learn to be informative and authentic. Avoid being too sales-focused, it’s daunting.

Get ready to feed the beast. Once you start, you shouldn’t stop. Your audience will get used to seeing new content from you. If information is missing, many interested people can become disaffected and walk away.