This action complements the initiatives that Grupo Modelo promoted through the # PorNuestroMéxico platform in response to the needs of the country in the face of the current health emergency.
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Crown published a special edition of his beer Zero crown with the aim of helping health workers who are at the forefront of fighting against Covid-19 of the Mexican Red Cross.
According to the company, this initiative is part of the “Gracias Extra” platform, which was created as a tribute to the country’s healthcare sector. It invites all Mexicans to be part of this help to support this staff.
“We’re adding more actions to the Gracias Extra platform that aim to identify and help the health heroes who devote their lives to caring for ours today. It’s time to support them and be yourself. Let us make the Mexican Red Cross feel like we are not alone, but fighting the invisible wall that prevents us from being together. With the special edition of Corona Cero we invite everyone to be part of this great help because it is more than a can, it is a tribute and support for our heroes, which is reflected in a donation from all Mexicans, “said Clarissa Pantoja, Director of Corona in Mexico.
The Special Edition product will be available on the Gracias Extra website from June. A portion of the sales will be donated to the Mexican Red Cross to support those at the forefront of the Covid-19 pandemic in Mexico.
This is not the first time that beer is taking action to help health workers during the health emergency. Previously, it had supplied protective equipment such as gloves, masks, masks and special suits to the Mexican Red Cross.
The brand also donated the alcohol obtained during the production of their beer to the 300,000 bottles of antibacterial gel that were delivered to them Foundation of the Mexican Social Security Institute (IMSS) Further initiatives by Grupo Modelo are added to the # PorNuestroMéxico movement via the “Gracias Extra” platform.