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Content marketing delivers effective results for startups

This year it should be made clear that one of the most important digital strategies that exist in this pandemic context is the one that relates to that marketing strategy.

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Content marketing delivers effective results for startups
Content marketing delivers effective results for startups


  • As the world has gone digital, creating and distributing content on any platform has become everyday bread. The problem is now how to stand out found in the sea of ​​information on the internet.

2020 made it clear to us that the digital world is more important than ever. People use all technological resources they have in their power to make a purchase decision. In other words, before the customer makes a decision, they will already be informed of the available solutions to their problems as they will find great opportunities to research and compare their options online without the seller arriving on site.

It is more than obvious that the pandemic accelerated the adoption of many digital solutions and the customer is controlling the process like never before. According to data from Statista In 2019, 91% of companies worldwide already had a content strategy, 46% of companies spent 10,000 UDS on it in the same year, as the most important metric is lead generation.

2020 should make it clear to you how Start up that one of the most important digital strategies that exist in this context is that of content marketing (Content marketing) Ask us one of the most important questions: “What content should you share amid this crisis?” (which incidentally remains uncertain for everyone). As the world has gone digital, creating and distributing content on any platform has become everyday bread. The problem is now how to stand out found in the sea of ​​information on the internet. The answer is obvious, but if not, we’ll tell you: create content relevant and valuable for your audience.

How can your startup create valuable content now?

You should know the first Content Marketing is a strategy that aims to attract and retain customers by providing informative, fun, and customer-centric content that builds relationship and instills trust.

The pandemic put us in a difficult position and caused brands to put themselves in the shoes of their customers. Yes how Start up You haven’t traded in line this year, keep in mind that for 2021, the strategies of Content Marketing As relevant points, you should have empathy, generosity towards your audience and provide them with content that allows them to solve themselves during this time, and of course handle their call as a solution to their needs.

Image: Austin Distel via Unsplash

You will be successful when you not only create valuable and relevant content but also have measurement elements

It’s not enough to create a content strategy to define that what you want to share is of value to your audience, that it is entertaining, that it is something that you want to share. How do you know it’s actually successful? How do you know you are using the right formats and channels, and that your audience is moving through a conversion funnel until they are ready to buy from you? The answer lies in the metrics you use.

If you properly measure the impact of your work, your startup will be able to adapt to the market, leverage the results and iterate if necessary, i.e. change strategy if something doesn’t work.

Based on a survey conducted by Semrush in 2020, the following considerations were defined: the best metrics for the Content Marketing These are organic traffic (76%), potential customers (62%), session starts or page views (60%) and conversion rate (47%).

At G2 Consultores, a consultancy specializing in startups, we recommend:

  1. To do this, implement a content strategy
  2. Make sure you know your target audience to define what content you want to give them
  3. Take into account the formats and channels you plan to use
  4. Define your KPIs as this is the only way to measure whether you are successful or not
  5. Make sure you have the person who will implement it. The content strategy should not be carried out sporadically, but should become an activity of your company.

When you create a content strategy, you will get effective results for your Start upHowever, if you don’t know how to do it, we recommend that you contact an expert. You will find that the results are always more fruitful for your company.

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