The philosophy of conscious capitalism is a new approach to creating value in business with a win-win situation for everyone.
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We are in a time of disruption where the way we do business definitely cannot be what we were used to.
Today the consumer wants and demands more value for what he pays and is not satisfied with little; In addition to having a product or service that allows you to meet your own needs, this solution is designed to have the least environmental impact and a positive impact on society.
The circular economy philosophy has become the most widespread in Europe in particular. If a company is unsustainable, it is destined to disappear. There, too, a concept that is gradually gaining strength in Mexico and Latin America is better known: that of conscious capitalism.
What I mean? Creating value for everyone involved in the business cycle: customers, suppliers, employers, workers, and even the government that receives taxes through practices that incorporate shared benefits and are very transparent to all.
The main idea of this international movement led by Raj Sisodia is that companies and their stakeholders are at the same time organizations with social impact and profitability.
“Conscious businesses are essentially successful,” says Sisodia. And the figures prove it: a company that has implemented this philosophy reports a return on investment that is up to nine times higher and growth of up to 125%.
But all of this is part of a purpose that goes beyond making money in itself. The first is value creation for customers, your employees, society, for you as an entrepreneur and for the company itself. The positive impact on all areas involved will bring the money.
As part of INCmty 2020, which took place in early November, I had the opportunity to speak to the co-founder of conscious capitalism. He told me that the first step in applying this philosophy to new businesses and SMEs is to create awareness and positive synergies between the media to get the message across. Government, academia and private initiative. “I think it is possible and necessary for everyone to be in a win-win situation,” said Raj.
How can this value be generated for each stakeholder or participant in a company’s business cycle? “You have to use your creativity to create values that keep your heart and mind always present,” he told me.
The specialist believes that the philosophy of conscious capitalism should be part of the DNA of every start-up company. “”You should stick to it as it should be. Otherwise, we would destroy the planet that enables us to be here and have life, ”he warned.
It is for this reason November edition from mag21 from We dedicate it to the topic of impact investing, conscious capitalism and the circular economy. The intent is to demystify beliefs and help us save the world together while we do business.
“”Life is about making a difference and not generating incomeKevin Kruse, founder and CEO of LEADx. I agree with him.