Team Liquid, the electronic games and sports organization active in the major video games, including League of Legends and Fortnite, has signed a four-year deal with Coinbase.
In an announcement dated November 10th Team Liquid said the partnership with the US-based crypto exchange will aim to highlight “the connection between games and crypto-curious audiences.” as well as creating new content that appears to focus on cryptocurrencies. Coinbase will enable cryptocurrency payments for Team Liquid’s digital market. and both will work together on a technology designed to encourage fan participation.
“Like many of our fans, crypto was something new to me at one time, but when I started reading and searching I realized that it wasn’t a fad, it is here now and it will be in the future,” said the owner of Team Liquid. and the deputy managing director Steve Arhancet
“Together with Coinbase, we hope that we can demystify cryptocurrencies for Team Liquid fans.”
Team Liquid was founded in 2000 and reports that it has 100+ players competing in esports video games. including Fortnite, League of Legends, and Valorant.Â Coinbase will have your information appear on the organization’s t-shirts and can help develop non-fungible tokens (NFTs) to be used on gaming platforms.
There is already some competition among the major cryptocurrency exchanges that support professional esports teams. In June, FTX announced that it had signed a seven-year advertising contract with the League Championship Series (LCS) for League of Legends and other game competitions.
However, a previously signed agreement between FTX and Team SoloMid in June resulted in Riot games, the developer behind it League of leagues, prevented the team from performing with the logo of the cryptocurrency exchange in competitions organized by Riot. It is unclear whether Coinbase intends to have its name appear on Team Liquid shirts.