Coinbase, the San Francisco-based cryptocurrency exchange, announced a new platform Designed to help issuers list their assets more efficiently and possibly without going through the cumbersome listing process the company currently uses.
Coinbase Asset Hub It is a “simple and optimized product for issuers to list their assets and businesses on the stock exchange”. said Surojit Chatterjee, Coinbase CTO. “The goal is to have a single interface at Coinbase through which digital asset issuers can manage the entire lifecycle of their assets,” he said.
The platform, which was unveiled on Thursday, will maintain a solid assessment process to ensure that every asset meets Coinbase’s security, compliance and regulatory requirements. Additionally, issuers can use Asset Hub by completing a formal application.
The request asks the issuer Enter the name and the ticker symbol of the assetand answer some questions about your product. Applicants then go through the compliance review process.
Listing on Coinbase is viewed by many in the industry as the gold standard for cryptocurrency projects as it opens the door to tens of millions of investors. It also offers attendees an easy way to convert fiat money into digital assets without having to deposit Bitcoin (BTC) or Ethereum (ETH) beforehand.
Although Coinbase regularly conducts reviews of cryptocurrency projects, getting to appear on Coinbase’s main platform is not an easy task. Currently the exchange offers more than 40 assets. The professional trading platform Coinbase Pro offers access to more than 90 assets.
2021 will be a very ambitious year for Coinbase. The company is reportedly in talks with Goldman Sachs for help launching its initial public offering, which could be scheduled for later this year. The platform brought tens of billions of institutional capital into the crypto space last year, underscoring the growing demand for digital assets.