The international company has decided to launch a new drink that is low in sugar and calories.
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Although most know Coke This could change due to its sugary products as the company plans to diversify its market to compete with alcoholic beverages.
According to BloombergThe company plans to expand its entry into the alcoholic beverages market with Topo Chico, a Mexican mineral water brand it acquired in 2017 for $ 270 million.
The new version of Tonic Water is named “”Mole Boy Hard Seltzer” and their motive is to drive the alcohol market into a corner with the market for sugary drinks, as before. Due to the global decline in soft drinks, the American company has decided to innovate and look for new horizons to make suggestions with less sugar and calories.
And although it’s the brand’s first alcoholic beverage in Latin America, it’s not the first in the world. In 2018, the company launched a drink in Japan that contains between 3 and 7 percent alcohol.
It is not yet known exactly when the products will be sold, but by the end of the year several selected cities will have the drink in their inventory, which is said to be a great success.
The United States is not far behind as it will also be a point of sale for the drink. Its use has become popular through cocktails and mixed drinks, as it adapts to a much healthier lifestyle for today’s average consumer.
Hard setter drinks have become much more popular in the United States in recent years, especially among younger people due to their low calorie intake. One example is when the lack of the White Claw brand in the American country went viral last year.