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Coca-Cola, PepsiCo, Mars and Mondelēz México form an alliance to survive the COVID-19 pandemic

May 20, 2020

Retail brands agreed to help each other tackle the coronavirus pandemic crisis.

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Coca-Cola, PepsiCo, Mars and Mondelēz México form an alliance to survive the COVID-19 pandemic
Coca-Cola, PepsiCo, Mars and Mondelēz México form an alliance to survive the COVID-19 pandemic


To survive, many companies have found a way in alliances to address the crisis triggered by COVID-19. This is the case with Coca-Cola Mexico, PepsiCo, Kellog, Mars and Mondelēz, among others, who want to support each other.

In statements to the Excelsior newspaper, Jesús Lucatero, deputy director of corporate sustainability at Coca-Cola Mexico, said that they have made alliances with various companies, even if they have nothing to do with their business.

According to the executive, given the Covid 19 pandemic, businesses should focus on supporting and working in the communities in which they are involved.

María de los Ángeles Vázquez, director of sustainability and corporate affairs at Coca-Cola, said that alliances are a new way of working, and the evidence is the program. My safe shop An initiative that provides store owners and grocery stores with an action plan to continue working during the pandemic to ensure healthy practices that minimize the risk of infection for shopkeepers and the community.

In addition to Coca-Cola, Kellogg, Mars, Mondelēz México and PepsiCo Alimentos México also take part in this program.