This is part of its goal to recycle 100% of the bottles and cans it markets by 2030.
3 min read
Coke will test paper bottles in Europe. According to a statement by the company, 2,000 consumers in Hungary will see and experience the 250 ml paper bottle prototype this summer.
While anyone would think the soda giant would test it out on the spot with its flagship drink, it’s not, it will be with the vegetable drink AdeZ.
Last year, Coca-Cola presented the prototype of a paper bottle in Brussels. Now, however, the most important phase is on: the consumer test. This allows the company to measure the performance of the container and employee responses to the new format.
The paper bottle
The prototype is being developed in collaboration with scientists from Coca-Cola’s research and development laboratories in Brussels and a Danish startup. The paper bottle company (Paboco) in collaboration with Carlsberg, The real Y. The absolute company.
Paboco developed a technology to make 100% recyclable bottles from sustainably sourced wood with a biological material barrier that can contain liquids such as carbonated and non-carbonated beverages and beauty products. The current propotype consists of a paper sleeve with a recyclable plastic lining and lid.
True to ours #WorldWithoutWaste We bring our vision #PaperBottle Prototype for a consumer trial in Hungary with our vegetable #Adez Drink in the innovative packaging from #Paboco.
More information https://t.co/PEbdCGZzvy @EU_ENV #EUGreenDeal #AdeZPaperBottle pic.twitter.com/VUSnfH9wWp
– Coca-Cola EU Dialogue (@CocaCola_EU) February 11, 2021
“The trial we have announced is a milestone for us in the development of a paper bottle,” said Daniela Zahariea, Director of Innovation and Technical Supply Chain at Coca-Cola Europe.
Coca-Cola Company has set itself a very ambitious goal with its strategy “World without waste” (World Without Residues), where every can and bottle the company sells by 2030 is intended to be collected so that they can be recycled and contain no waste. So you are researching new and innovative packaging solutions that contribute to a sustainable circular economy.
“People expect Coca-Cola to develop new, innovative and sustainable types of packaging and bring them to market. That is why we work with experts such as Paboco, experiment openly and carry out this first attempt on the market. This is part of achieving our goals of a world without waste, ”said Zahariea.