The platform of the Coca-Cola companies, Amatil X., has invested in the digital asset and payment provider Centrepayas part of the startup’s first financing round.
Coca-Cola Amatil, one of the largest bottlers of the Coca-Cola range in the world with more than 270 million customers, It already had a corporate partnership with Centrepay, allowing users to pay for items with cryptocurrency at one of the company’s 2,000+ vending machines in Australia and New Zealand.
Centrepay is now expanding its payment methods to include contactless fiat, Gift cards and Epay vouchers. The CEO of Centrepay, Jerome’s angerindicates that both companies are strategically aligned “Respect for privacy and consumer property rights” and I add:
The fact that Coca-Cola Amatil has invested in Centrapay through Amatil X shows that there is a real appetite to offer customers new ways to interact or exchange value.
The investment will be used to drive the new Centrepay payment servicethat enables consumers “Send fiat payments or other supported payments as easily as a text message via Centrepay Wallet.”
“The advent of smart, programmable money is rapidly evolving new economic models,” said Faury. “The way we share values will change dramatically.”
This isn’t the first blockchain-centric investment that Coca-Cola has committed to Coke One North America, the company that manages Coca-Cola’s IT operations in the region, started using SAP’s blockchain solution to manage the company’s supply chain.