PepsiCo is working to get the new Cheetos onto the shelves.
3 min read
What began as a culinary experiment is now a reality. We talk about the new Cheetos Mac’n Cheese that in alliance with Walmart They’ll be on sale in all of the chain’s supermarkets in the U.S. starting this month.
Various chefs have used Cheetos in their mac and cheese recipes for years. When the brand opened its own restaurant with the theme “Spotted Cheetah” in New York City in 2017, this was of course the case Mac’n Cheetos on the menu.
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Now Cheetos is making it official by launching a range of macaroni and cheese products, as well as the french fries we already know.
Three flavors will try to hit the shelves: Bold Cheesy, Flamin ‘Hot, and Cheesy Jalapeño. For now they will only be in Walmart until next year other retailers have a chance to sell this product.
Rachel Ferdinando, Frito-Lay America’s Senior Vice President and Chief Marketing Officer, said, “The new line of products is a direct result of how fans of the brand have developed their products. We have seen incredible culinary creativity from our fans, or the Cheetos cult as we call it over the years. We saw that macaroni and cheese are very popular. We even create marketing campaigns around this organic behavior. We had the Spotted Cheetah Restaurant followed by Flamin ‘Hot Spot so this was in the brand’s DNA. “
What sets it apart from other campaigns is how closely it works with fans to make it happen, as well as the way two departments at PepsiCo work together to make it happen.
This was the brand’s last release after Cheetos Popcorn in early 2020.