Changpeng Zhao spends 20% of his time interacting on Twitter

The active user of Twitter Changpeng Zhaoor CZ, CEO of Cryptocurrency Exchange Binance, explained its use of social mediawho played a Key role in engaging with the community.

CZ said that Your Twitter activity is not part of a general goal. “It’s really a way of interacting with our community, for which I spend about 20% of my time,” CZ told Cointelegraph.

CZ’s role on Twitter has been strong since Binance’s inception

CZ said that Social media has been giving this kind of attention since the early days of the exchange. Binance started its first coin offering (ICO) in 2017 and became one of the largest players in the cryptocurrency in the following years.

Changpeng Zhao spends 20% of his time interacting on Twitter
Changpeng Zhao spends 20% of his time interacting on Twitter

Binance actually the Chinese messaging platform originally used WeChatSaid CZ. When group restrictions for 500 people on the platform became a problem, CZ switched to Slack.

After leaving Slack for security reasons, Binance switched to telegramwhere the exchange now hosts hundreds of thousands of participants. “If I go in there today, it will immediately become an AMA session,” said CZ, adding:

“When a lot of users are chatting to each other, what I say stays on the screen for only two seconds. It scrolls too quickly. It is very difficult to see the chat history.”

The CEO sees Twitter as an effective way

CZ noted that Twitter is effective today for its community engagement because the platform enables a wide audience. “I personally have no strategic goal in twittering,” said CZ. “I’m just myself when I tweet,” he said.

Binance is strongly represented on social networksYes, which according to CZ is the result of your and the company’s interaction with industry participants.

He added:

“Part of that is my unfiltered expressions, which can go hand in hand with criticism, and my intention is not to harm anyone, even if Twitterverse tries to stir the hornet nest. Nobody is perfect and we have all had our share of mistakes. I think it is important for the community to know who we are, how we think, etc. “

The CEO said that goes to great lengths to listen to the communityas well as grants through interviews and other formats that lead to Binance’s final upgrade.

Binance has become a gigantic company, not just according to industry standards, but generally recently more than 1,000 employeesThis is an astounding 2,000% increase in less than three years.

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