Plans for the annual fair next January as a personal event were discarded.
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The Consumer Technology Association (CTA) reported on their decision to CES 2021 to make it a completely digital experience.
Last month, the CTA tacitly announced that it would celebrate CES 2021 as a personal event from January 6-9. At the time, the website said, “While we are planning to host another personal event in Las Vegas, we are all faced with new considerations about attending conferences, management, and traveling to meetings.” Now the decision has been reversed.
“Given the growing global health concerns surrounding the spread of COVID-19, it will not be possible to safely bring tens of thousands of people in Las Vegas together in early January 2021 to meet and do business,” said the CTA in a press release today. The fair also intends to hold keynotes and conferences, product presentations, and networking meetings and events. All are held only from a distance.
The CES typically attracts around 175,000 visitors every year, but a fully digital event is sure to attract significantly more visitors. The CTA has five months to prepare for this scenario. He also has to organize the schedule and work with the different brands remotely to plan when and how the products will be revealed and the keynotes broadcast live.
Anyone who is disappointed not to travel to Las Vega in January will be happy to hear the CTA say, “We plan to return to CES 2022 in Las Vegas and combine the best elements of a physical and digital show.” However, it looks like the CES could change forever depending on how well the 2021 show is received by a global audience.