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Casa Herradura will buy and produce antibacterial gel to help fight Covid-19 in Jalisco

April 2, 2020

With the support of Brown-Forman, owner of the Tequila Herradura brand, a million dollars will be donated worldwide to support the service sectors.

2 min read

The tequila firm Casa Herradura announced that it has acquired the antibacterial for production employees and the neighboring communities of Amatitán and the state of Jalisco .

Casa Herradura will buy and produce antibacterial gel to help fight Covid-19 in JaliscoCasa Herradura will buy and produce antibacterial gel to help fight Covid-19 in Jalisco

Brown Forman , owner of the Tequila Herradura brand, intends to start limited production of sanitizing liquid following WHO recommendations, which will be donated to municipal response teams as well as first aid groups and other care providers. medical.

In addition to this project, Casa Herradura has worked together with the local authorities, supported with the printing and distribution of informative leaflets, with the preventive measures of the Ministry of Health to mitigate infections, as well as recommendations on how to act and who to go to in case of presenting any of the symptoms.

Image: Casa Herradura

Internationally, they launched an initiative in which they will donate $ 1 million to all sectors that have collaborated directly with the company over the years and that have been affected by the spread of the virus and its consequences.

“COVID-19 has spread throughout the world, we want to provide assistance to all our communities in times of need. It is time to give back the people who mean a lot to our company for what this donation will be for them, ”said Lawson Whiting, CEO of Brown Forman Corporation.

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