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Calconut Alicante promotes technological innovation in its business model supported by blockchain technology

August 26, 2020

Calconut, a Spanish nut company on an international level, has positioned itself as a benchmark in the industry due to its innovation and leadership ability and implemented blockchain technology to ensure transparency and trust in its B2B and B2C processes.with the aim of providing information on the origin of food, its composition, properties and ingredients, the fingerprint and how it is made, as highlighted by Empresa Exterior in its recently published report.

By using blockchain technology, consumers of the leading Spanish dried fruit company will have access to all information on supply and traceability throughout the process.. From the raw material, such as the elaboration and even the packaging of the final product, is some of the data they can access, thereby providing confidence and security to the customer when purchasing the product, which can save the time and cost in completing transactions.

Since 2005, the year it was founded, Calconut has spearheaded the diversification trend that marked the market and now reaffirms its commitment to transparency and implements the Vottun company’s blockchain platform for its distinction in this technology and experience in the agri-food sector. According to the report, this startup has the advantage of being used to develop blockchain applications in various areas of the industry so that companies can become more competitive and ensure more transparency and security in their products.

Calconut Alicante promotes technological innovation in its business model supported by blockchain technologyCalconut Alicante promotes technological innovation in its business model supported by blockchain technology

Consumers also have access to all of this information that appears on the product packaging via a QR code that can be scanned from any mobile device.. The data supported by this disruptive technology is immutable so it cannot be modified or tampered with. This is a huge step forward in marking the warranty and the difference between the Calconut products of others who are unknown. The origin. With this in mind, Juan Luis Peregrín Díaz, CEO of Calconut explains that:

“(…) Our endeavor to always offer our customers the best products and services means that we are constantly looking for ways to optimize every process of our activity. With the implementation of blockchain technology, we are taking another step in this regard by also fighting fraud and improving the traceability of our products. We are once again showing our commitment to transparency and innovation ”, as described by Empresa Exterior.

Calconut innovation and leadership

Calconut is a Spanish company specializing in nuts, seeds, pulses, dried fruits and spices. Present on the market since 2005, its origins go back decades due to its long family tradition in the industry.

With its commitment to quality and innovation, Calconut is represented in 60 countries. Based in Alicante and Almería, the company is committed to new technologies. without neglecting its social and ecological facets.

The company in the dried fruit sector in Spain is committed to the circular economy, which is why it has converted its previous facilities in Mutxamel, Alicante, into one of its most advanced centers with a blockchain traceability system and QR tag manufacturing. Calconut has a research and development team working to expand the range of products to meet new consumer needs.

The company is currently keeping this spirit of innovation alive, which is why it recently launched its new application Nutrabrow, an app for improving health through nutrition. “

“This application combines the commitment we have maintained from the start with healthy eating and our determination to use new technology to promote good eating habits more actively,” said Juan Luis Peregrín, CEO of Calconut.

Blockchain in the Spanish agri-food sector

Blockchain or blockchain technology has come into effect in the food industry. The traceability of a product from its manufacture to the shopping basket is the key to global food safety.

Several food industry giants like Waltmart have chosen to make food traceability possible through this disruptive technology. Along with a complicated picture of population growth and adverse weather conditions, as well as the barriers to crop counterfeiting, the use of disruptive technologies is an immediate need for sustainable food production to reduce famine around the world.

The world population is projected to rise to almost 10 billion people by 2050. To feed this number of people, food production must be increased with fewer resources. Biofortification, the process of fortifying staple foods with micronutrients, could help solve this problem.

With this in mind, CGIAR scientists recently addressed the use of blockchain in a report to achieve the necessary transparency and traceability in the supply chains of biofortified plants around the world. The study shows how the inability to distinguish the biofortified crops from the standard crops pose a major barrier between businesses and people engaged in agriculture in general.

In Spain we have examples of the use of blockchain to achieve the necessary traceability of agricultural products. An example of this is Carrefour and Coren, one of the largest agri-food cooperatives in the country. based in Ourense, who, in collaboration with IBM, introduced a blockchain system for tracing food in one of its poultry products at the end of 2019.

In short, in the context of this health crisis the world is experiencing as a result of the COVID-19 pandemic, Implementing blockchain technology enables food safety and hygiene guarantees to be improved. At the same time, consumer confidence in the food system is increased. Connectivity, data, converting to valuable information and communication for a more efficient, sustainable and safer future.

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