The hectic modern life and the distances between work and home make taking care of clothes one of the least attractive activities for anyone.
From Laura Vela
- When it comes to optimizing time, your business opportunities are great.
- Your added value lies in the punctuality and the possibility that your customers order online.
- Equip yourself with a good platform to manage appointments or orders.
It is estimated that there are 24.7 million inhabited private houses in Mexico, of which 97% have electricity and 63% have an automatic washing machine.
However, it is not enough. Although there is a high rate of washing machines in Mexican households, the reality is that time is short so it is not very attractive to assign them to wash, fold, iron, and repair clothes.
The hectic modern life, increasingly scarce time, traffic and the distances between work and home make looking after clothes one of the least attractive activities for anyone. However, it is essential for our daily life and our presentation. in front of others.
When it comes to optimizing time, your business opportunities are great.
The reality is that going to the next dry cleaning or laundry and investing time in it to get off the clothes is no fun … why should it be when the laundry can come to your home?
Create a laundry collection store for washing, ironing, and cleaning. Sounds easy? Yes, but your added value lies in punctuality, in the best hours (between 7 a.m. and 10 a.m. or even 12 p.m.) and in the possibility that your customers order online and pay in different ways, be it credit or debit card, PayPal and convenience stores, not just cash.
Best of all, the clothes should be delivered as soon as possible. How about within the first 24 hours?
In a traditional shop, the customer has to travel with his load of clothes to the laundry, which has opening hours as 11 a.m. to 7 or 8 p.m. or 9 a.m. to 6 p.m. In addition, they can be prepared for one or at most two payment methods – cash or card – and worst of all, delivery can take a few days.
As mentioned earlier, your added value is the efficiency with which you attack the problem. So you need to have the right equipment and staff to do the hard work. So equip yourself with a good platform to manage appointments or orders, forms and descriptions for clothes, and even a calculator so your customers know how much they are going to pay.
Now all that remains is to do what nobody wants and better than many.
Example of success in Mexico: Laundry