Nine out of ten Mexicans celebrated Christmas last year. Do not miss this market!
By Marissa Sánchez
Christmas is one of the favorite times of the Mexicans. According to a survey by research company De la Riva Group, out of 800 people across the country celebrated nine out of ten Christmases last year. That said, it was the most important festival in Mexico, surpassing Mother’s Day (79%) and Father’s Day (57%).
Another important fact is that Christmas is the most spent time of the year. People over the age of 18 paid out an average of 3,253 pesos; This is three times the number reached on Mother’s Day ($ 873). According to the National Commission for the Protection and Defense of Users of Financial Services (Condusef), 40% of Mexicans spend their entire Christmas bonus on Christmas shopping (often spontaneously).
This opens up the possibility of founding a company that both satisfies the appetite for Christmas shopping and offers an alternative to responsible and planned consumption. Also all over the internet.
It is about one Outlet Christmas online. To mount it both the physical part and the online platform need to be solved. With regard to the first point, your task is to acquire all the credits of Christmas products from different suppliers: balls, Christmas trees, lights, candles, cribs, decorations in general, etc. Then integrate all the items into a warehouse (which is yours to Home). For a good start-up offer, consider an investment of no more than $ 150,000.
The online store requires a web designer and programmer (with a budget of around $ 60,000). Organize your inventory into categories (with photos of each product) and offer home delivery options to rent and sell. It also includes all payment options (cash, credit and debit card) and interest-free months.
To make yourself known in the market, rent a Community manager Start social media campaigns all year round. That way, your sale is permanent and doesn’t just depend on the holiday season.