In the midst of this chaos of hundreds of street taquerías, there is an opportunity to develop an innovative business model.
By Marissa Sánchez
Gastronomy is one of the most dynamic in the country. It currently generates 1.4% of the national GDP and 13% of the tourism GDP. The company has annual sales of nearly $ 200,000 million, according to the National Chamber of the Restaurant and Condiment Food Industry (CANIRAC).
Within the wide range of food and drink on offer, however, the informal offer has increased, particularly in the case of taquerías. Often times, people will argue that they don’t have much time to go into a formal place and try the tacos they like the most.
So they find an “obvious” solution to satisfy their cravings in a street stall. The problem is that, for the most part, these companies not only operate on public roads (without providing minimal safety conditions when in the pedestrian and vehicle crossing), but also that their menu does not meet health and hygiene standards.
In the midst of this chaos of hundreds of street taquerías, there is an opportunity to develop an innovative business model. It is an auto taquería that, as the name suggests, consists of a concept of entrance or Car restaurant So people can order without getting out of the car. In other words, it works similarly to the formats of large hamburger and coffee shop chains.
Hence, location is one of the most important points to start this business. It is recommended that you find a space of at least 80 square meters in a busy corner. The aim is for vehicles to be able to enter, circulate and exit the facility without any problems.
They must also have two-way radios, clearly visible lighted menus outside the premises and of course professional kitchen equipment and at least 10 employees (who guarantee professional and fast service) All of this is earmarked for an investment of up to $ 300,000.
Don’t forget the guests on foot. For them you can offer the on-site service: with tables and chairs as well as a large bar with benches for those who want to enjoy the experience of being near the top or the grill while enjoying their tacos. When it comes to advertising, there is nothing more effective than word of mouth in this type of business.