Exports of the national distillate to the United States totaled 172.4 million liters, representing sales of $ 1.3 billion.
- Exports of the national distillate to the US totaled 172.4 million liters.
- On the other hand, Direct or multi-level sales form one of the most important marketing channels worldwide.
- Design a payment and compensation model for the people who join your network.
The Tequila industry in Mexico produces more than 240 million liters each year; 70% of this is exported. According to the Tequila Regulatory Council (CRT), foreign sales amounted to 209.7 million liters in December 2018.
National distillate exports to the US totaled 172.4 million liters, representing $ 1,300 million in sales and more than 70,000 jobs across the country. Agave tequila production chain.
On the other hand, Direct or multi-level sales form one of the most important marketing channels worldwide. Mexico is the second most important market in Latin America (only after Brazil) and the sixth in the world. While the most popular product categories are: beauty, shoes, nutritional supplements, and fashion.
From the union of two industries that are always dynamic despite the economic ups and downs – tequila and direct sales – a new concept emerges that consists of marketing this distillate via a multi-level system.
First, contact one or more tequila brands interested in helping you become their commercial branch. A physical or online catalog is then integrated that contains the main characteristics of each product (origin, type, years of age, milliliters, price). Also, design a payment and compensation model for the people joining your network, and don’t forget to include training in key areas like negotiation, customer service, follow-up, and collections. All of this can mean an investment of up to $ 100,000.
How do I start selling? Like the other direct selling networks: promote your offer to friends and family (both to join your marketing network and to turn them into end users). What’s next? Two more elements: persistence and professionalism in terms of punctuality in deliveries, product variety and special promotions.
In Mexico: Tequila Nock