This is the fast food chain solution to reduce greenhouse gas emissions.
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It seemed to be a mistake by the person responsible for using the social networks, but no. Yesterday Burger King asked in a Twitter message: “Who likes grass?”
Who likes grass
– burgerkingmx (@BurgerKingMX) July 13, 2020
This trick question caused an avalanche of comments from users in social networks who criticizedor made fun of the news. Others attributed it to whether we liked marijuana. But it was nothing of the sort.
McDonald’s big rival referred to if we like lemongrass … because it suggests that cows be fed this plant to reduce greenhouse gas emissions.
According to the United Nations Food and Agriculture Organization (FAO) Cattle are responsible for approximately 14.5% of global greenhouse gas emissions. Methane is a by-product of cow digestion and also a greenhouse gas that captures solar heat and warms the planet.
The cows’ flatulence releases a lot of methane gas and this industry is responsible for this gas that is in the atmosphere.
What is the solution? Consume less meat? This would not be a good deal for Burger King, so he teamed up with the best animal scientists to develop and test a new cows diet based on the results of the first study. reduces the daily methane emissions of the cows by an average of up to 33% for the last three to four months of her life.
The formula for this new diet is open source, also called open source, and quite easy to implement. Preliminary tests show that 100 grams of lemongrass leaves have been added to the mandatory veterinary diet every day for the past four monthshelps them release less methane when they digest their food.
“This initiative is part of our” Restaurant Brands for Good “plan. At Burger King, we believe that our products are not only delicious, affordable and practical, but can also be sustainable. Fernando Machado, director of global marketing at Restaurant Brands International (RBI), said in a statement.
From July Mexican growers will be able to adopt this formulation to feed their cows, and it is expected to do so with open sourceOther ranchers follow. With this in mind, the reduced methane beef Whopper® made from the meat of cattle that have undergone a nutritional change will gradually be available in Burger King restaurants in Mexico by early 2021.
In addition, the burger brand showed a video that Oscar winner Michel Gondry shot to inform about the effects of methane gas and to find a solution to counter it.
Cowfart and burp are not to be laughed at. They release methane, which contributes to climate change. That’s why we’re changing our cows’ diets by adding lemongrass to reduce their emissions by up to 33%. Visit https://t.co/yrd3mJ2pCl #CowsMenu pic.twitter.com/baG25p8bPC
– burgerkingmx (@BurgerKingMX) July 14, 2020