Many specialists believe that this strange question is part of a start-up campaign for the grilled hamburger chain, especially for their vegan burger.
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“Who likes grass?”
That was the question he asked Burger King Mexico to their social networks, which causes a stir among users of the platform because they have made many allegories about the use of marijuana. Although the company has not made any clarifications, various Internet users have started speculating about what is behind this question.
Who likes grass
– burgerkingmx (@BurgerKingMX) July 13, 2020
Some users accused the company of using this new marketing strategy, while many others took the opportunity to create memes and make fun of the fast food restaurant. They also created theories about what would have happened to the account and remembered the times when community managers made mistakes in their work.
Even several verified accounts such as Netflix Latin America and Hawkers Mexico answered this question in a humorous way and received immediate answers from the Mexican restaurant chain.
Another victim? pic.twitter.com/YYa6Sbs5ed
– Netflix Latin America (@NetflixLAT) July 13, 2020
Shortly afterwards, the Burger King Mexico account tweeted another suspicious message.
I am working hard to fix this.
– burgerkingmx (@BurgerKingMX) July 14, 2020
Why the Burger King Mexico message
Burger King is known worldwide for running unconventional advertising campaigns to promote its new products or even to point out the competition, especially McDonald’s.
That is why many specialists believe that this strange question is part of a start-up campaign for the grilled hamburger chain. In particular, they hope that this will be part of the launch of Impossible Whoper, a plant-based, non-refined burger made by startup Impossible Foods and already sold in the United States.
It would not be a no-profit move, as it is estimated that the meat alternatives market was worth around $ 4.63 billion in 2018.