The hamburger chain Burger King announced a call to its customers via its Twitter account to support the consumption of local restaurants in view of the crisis caused by the pandemic.
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Aware of the difficult situation of the economic crisis caused by the pandemic, The fast food company asked its customers to shop at local businesses.
Highlighted in the company’s statement, “The point is, there are many dishes from thousands of restaurants that deserve to be as famous as Whopper.”
That said Burger King announced that users wishing to share any of the main dishes would post with the tag #PideLocal and she would share it “with the entire Kingdom of BK on Instagram”.
The brand also underlines that Offer from various food businesses with a focus on menus, addresses and promotions.
About a month ago The transnational company also invited its consumers to buy groceries from other restaurants, including its direct competitors such as McDonalds and other fast food companies.
The company has been He warned of the difficulties this crisis would create for the industry, namely keeping companies operating with the social distancing imposed by the authorities due to the pandemic, especially when the measures varied by location.
The Restaurateurs have met with Several obstacles, one of which was the commissions of the food delivery platforms, for this reason the CANIRAC in October took out his own platform Check for broadcasts. This started operating in November in the CDMX.
The chain of Fast food understands the lessons that this emergency has drawn to reflect and innovate about future marketing trends to Overcome adversity, further and in connection with other companies Support in case of difficulties.