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Burger King is changing the logo for the first time in 20 years and now it looks like this

This new reinterpretation includes the company logo, uniforms, restaurants and food packaging.

2 min read


Burger King is changing the logo for the first time in 20 years and now it looks like this
Burger King is changing the logo for the first time in 20 years and now it looks like this

The fast food brand Burger King announced Thursday that it will redesign its brand for the first time in 20 years to reflect the elimination of conservatives. This new reinterpretation includes the company logo, uniforms, restaurants and food packaging.

According to Reuters, Fernando Machado, global director of marketing for Restaurant Brands International, owner of Burger King, said that “updating our visual identity would signal to our consumers that this brand is evolving.”

Image: Burger King

The new logo contains a rounded font reminiscent of the famous hamburgers and motifs in shades of brown, red and green as a symbol for the preparation on the grill.

Image: Burger King

The brand announced earlier this year that their Whopper burgers will no longer contain artificial preservatives and colors and their restaurants will offer healthier options.

But don’t worry, the famous king of the company will stay as he is, according to Burger King.

Image: Burger King

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