With this campaign, the company wants you to have a light of hope.
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Who doesn’t like Christmas? There will be Grinch or two for sure, but generally we love this data! Food, gifts, living with loved ones and even the magic of the colors it represents. It’s because of that Burger King Christmas advanced in these difficult times.
2020 has not stopped surprising and terrifying us, but there is always light at the end of the tunnel. The Hamburg company launched a campaign in mid-July. Some branches were decorated with Christmas motifs to “speed up the impending end of one of the most difficult years”.
It also consists of a video that shows you how a company’s lights come on and interviews several people to find out their experiences related to the year we lived. You mention it as “terrible,” “it’s over,” and “I went crazy.”
On the other hand, Burger King has redesigned all of its social channels so that Christmas in July comes with some promotions for its products.
Unfortunately, the campaign has not yet reached Mexico, but it is in Brazil and the United States. Who wants Christmas to be?