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Burger King changes its name and that’s why

June 26, 2020

The restaurant chain starts its new hygiene campaign and introduces Burger Klean.

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Burger King changes its name and that’s whyBurger King changes its name and that’s why

After several weeks of detention, restaurants open their doors with strict hygiene measures. That’s why, Burger King started his new health campaign in which his “new” name stands out Buguer Klean.

In France, the company posted the hygiene measures taken by the store’s employees in a commercial that uses a format similar to airline security videos. In the audiovisual material, a play on words is created in English to name the company “Burger Klean”. This refers to the strict cleaning measures that the restaurant will carry out.

The measures used by the fast food chain are shown in advertising. These include disinfection processes, the distance between employees and the correct use of mouthguards.

Photo: YouTube picture of Burger King FRANCE.

The restaurant chain in other countries has also promoted its hygiene measures in different ways. This is the case in Mexico, where the director of the group made a short video AlseaGerardo Rojas explains the measures used to re-open the facilities of the brands of his property in which Burger King is located.

This is done with the intention that both employees and consumers can adapt to the requirements new normal In a simple way, it also increases the trust of customers to be able to return to facilities.