Multinational media and entertainment conglomerate WarnerMedia is joining the blockchain video game ecosystem through its subsidiary Turner Sports.
The company responsible for broadcasting sports on channels like TBS, TNT and TruTV recently announced “Blocklete Games”; A platform where players can collect, train, trade, and compete with digital athletes while winning cash prizes.
All of this is possible thanks to the implementation of non-fungible tokens (NFT). cryptographic tokens that Each of them is unique and verifiable, despite being issued under the same specifications as other tokens of its type.
Fans who participate in Blocklete Games can have digital athletes named “Blockletes”. These athletes can be bought and sold through the gaming brand’s open market platform. Thanks to their status as an Ethereum token, each blocklete has a special signature that ensures that each athlete is unique.
Turner Sports too announced the platform’s first game, “Blocklete Golf”, a simulation game with “blocklets” supported by NFT golfers.
Yang Adija, Vice President of Business Operations and Strategy at Turner Sports, commented on the company’s interest in the blockchain sphere:
“With Blocklete Games we see a transformative opportunity to give fans more control over the video game experience by reversing traditional performance dynamics between player and publisher. Our service uses the blockchain so anyone can play personalized sports video games with their friends, with the potential to generate a return on their investment in the game as well. “
WarnerMedia’s Turner Sports said The company has partnered with BitPay. Users can buy blocklets and collectibles from Blocklete Use of Bitcoin (BTC), Bitcoin Cash (BCH), XRP, ETH, and four other dollar-pegged stablecoins (to be announced shortly).
In July, Craig Russo, director of innovation at Polyient Games, said the NFT market has become one of the “most attractive opportunities” for all digital assets. He stated that immediate use cases have already been found within the art industry, collectibles and even in the video game world.