Blockchain as a tool for freedom of expression: Post2020 case

Post2020 is the first blockchain-based communication medium that emerged in the first days of detention in Spain due to the corona virus called CovidNews. However, the authors, including several journalists and university professors for journalism and communication, decided to change the name to Post2020.

It is the first Spanish newspaper on blockchain technology written by Hispanic journalists. Likewise, It has the collaboration of more than 40 journalists from Mexico, Colombia, Venezuela, Argentina, Ecuador, Cuba, Peru and Spain. It is the world’s first decentralized newsroom.

Julián Rendón is its director, an experienced journalist who has worked in El Diario de Pereira, among others. on RCN Radio, Caracol Radio and W Radio, the three most important radio networks in Colombia. He also hosted 3X3 on TV, a program on the Señal Colombia channel.

COVID-19 influenced journalism

Blockchain as a tool for freedom of expression: Post2020 case
Blockchain as a tool for freedom of expression: Post2020 case

The changes, which are so profound that the Covid 19 pandemic is waning in society and the economy, prompted the broadcaster to opt for a publication with a future in which research and reflection, dissemination and specialization fit and In short, fit to tell things that authors, informants and recipients have in common.

Post2020 is an online channel or area that is based on the blockchain or blockchain and in which content is published that can be rewarded with a reward or a token. according to the visits that receive this publication.

The media continue to develop

Thanks to blockchain technology After 2020, you can know and closely monitor the number of readers who add the articles they publish. At the same time, readers can know who wrote the article they enjoyed and the corresponding remuneration.

It is an MDC that not only shares the opportunity to fund itself from the revenue generated from the readings of its publications.s. It also offers remuneration through advertising or payment walls, like some Spanish reference newspapers.

In the case of Post2020, those who want to work on these channels must first register or be invited and download a virtual wallet in which they store their tokens, some cryptocurrencies called PBQ, in, the blockchain platform on which these new information and entertainment spaces are built.

In short, the income not only comes from advertising, but also from the interest that the content of the publications arouses in the readers.

Recall that global consumption has dropped to a minimum due to the corona virus crisis that has caused brands to withdraw advertising from the media. The opportunity to generate revenue in other ways offers journalists and the media a chance. Now you may have to wait a while for these PBQ cryptocurrencies to reach a higher value in order to exchange them for cryptocurrencies first and later for euros or another currency.

Blockchain, a new tool for journalism

On the other hand, the volume of digital newspapers and the use of social networks by traditional media make it clear that trench journalism has adapted to the new times.

However, given the dizzying technological advances, it is not surprising that new methods are emerging that can be applied to journalism, such as blockchain technology. Newspaper companies can use this technology to find a new way to review and advertise content.

Online meeting July 9th

It was also known that an online meeting will be held on the Zoom platform on July 9th to explain how Post2020 workswhat distinguishes it from the other media; how the payment system works with PBQ and how to become part of the Post2020 newsroom.

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