Black-owned coffee shops see opportunity in Starbucks’ troubles

The arrests spurred protests against Starbucks and the Philadelphia police, as well as calls for the city’s coffee drinkers to support small, black-owned coffee shops instead. Franny Lou’s customers shared stories on social media about how Kind offered a “safe space”; one patron left a handwritten note: “I’d rather give my coins to Blew & crew than racist Starbucks.”

Now, as Starbucks plans to close more than 8,000 locations across the country on Tuesday afternoon for “racial-bias education” for the staff — which could cost the Seattle-based coffee chain an estimated $12 million in revenue — owners of small coffee shops from Philadelphia to Sacramento, California, see both a financial opportunity and a chance to emphasize their value to the community. On the same day, Kind and other black owners of Philadelphia coffee shops will take part in a roundtable discussion at Amalgam Comics & Coffeehouse to promote inclusivity and racial justice.

She said the arrests at the Starbucks in Rittenhouse Square, a high-income area downtown, got her employees and customers talking. Many were indignant but not surprised that this had happened in Philadelphia, where police have been criticized for disproportionately stopping and frisking black residents.

Black-owned coffee shops see opportunity in Starbucks’ troubles
Black-owned coffee shops see opportunity in Starbucks’ troubles

Kind, who once worked for Starbucks, decided to open her own business eight years ago to change a mindset among some African-Americans that coffee houses are a “white culture.”

At Franny Lou’s, named in honor of the abolitionist Frances E.W. Harper and the civil rights activist Fannie Lou Hamer, shelves are stacked with books on African folktales, on the speeches of Malcolm X and on black women’s hairstyles. Lattes include the “Cesar Chavez,” flavored with cocoa and spice, and the “Angela Davis,” a lavender white mocha. In June, a chef will take over the coffee shop for an “End Mass Incarceration Dinner.”

Image: Barista Donnell Powell prepares a Vietnamese coffee at Franny Lou's Porch in Philadelphia on May 22, 2018.
Barista Donnell Powell prepares a Vietnamese coffee at Franny Lou’s Porch in Philadelphia.Idris Talib Solomon / for NBC News

Phoenix Mystique, a black entrepreneur and singer, said she was drawn to Franny Lou’s by the mix of young families and longtime residents. She’s grateful to Kind for allowing her to host an artists’ series in the space called “Grown Folks Music.”

“It’s an environment of love,” said Mystique, 35. “I have friends who don’t go to Rittenhouse Square because they don’t like the elitist vibe. This is a breath of fresh air on so many levels.”

Kind sees it as part of her job to defuse tense situations and respond to customers without judgment. Once, when a man high on drugs tried to fish money from the employee tip jar — so sluggishly that he appeared to be acting in slow motion — Kind responded with laughter, not a 911 call.

Only once did she become so fearful that she called police: A man who was harassing her became violent and threw a chair.

“How you spend your money does matter,” Kind said. “Do you want to spend your dollars at a place where you can feel safe or a place where they’re going to call the police on you?”

As video of the Starbucks arrest went viral last month, the hashtag #ReplaceStarbucks became a way for people on social media to share their positive experiences at smaller coffee houses, many black- and minority-owned. Cafes from Durham, North Carolina, to Oakland, California, reportedly benefited from a jump in sales. In response to the controversy, Philadelphia Mayor Jim Kenney apologized for the “trauma of racial profiling,” and Starbucks overhauled its policies, allowing anyone to use its bathrooms without making a purchase as long as they act responsibly. The company also agreed to a confidential financial settlement with the men and asked for their input on diversity and equity efforts.

At Tiferet Coffee House, which has three stores in Sacramento, owners Sabrina and Makeda Berhane, who are sisters, said they saw a “trickle-down effect” of new customers last month that turned into repeat business. With a relaxed vibe and locally roasted coffee, it’s the type of place where a young man, a regular, did most of his studying for the bar exam and then brought in Champagne to celebrate when he passed.

Sabrina Berhane said the recent community support for Tiferet Coffee House didn’t happen only as a result of it being black-owned, but also because she and her sister are serious about “treating people with kindness and respect,” she said.

Image: Jayson McCoy, a barista at Quaker City Coffee, tends to a customer in Philadelphia on May 22, 2018.
Jayson McCoy, a barista at Quaker City Coffee, tends to a customer.Idris Talib Solomon / for NBC News

Among the staff at Quaker City Coffee, a mile away from Rittenhouse Square, the arrests last month at Starbucks were a big topic of conversation. The coffee shop is a for-profit venture that aims to hire workers who are recently out of prison.

Jayson McCoy, 21, who grew up around drugs and gangs in West Philadelphia, spent a year in jail for charges including aggravated assault. At Quaker City Coffee, he’s learned to distinguish coffee roasts and to top lattes with the perfect milky heart.

Because of his criminal record, McCoy is certain that if he wanted to become a barista elsewhere, he would not be given the chance. When he learned about the arrests of two black men at Starbucks, it was a moment of clarity about his job at Quaker City — this is a place where he is accepted.

“My hair the way it is. Tattoos,” McCoy said, showing off the ink on his arm. “But you can’t judge a book by its cover.”

That’s a message co-owners Bob Logue, who is white, and Christian Dennis, who is black and spent time in prison, wish were more universally accepted. They’ve been disheartened not just by the behavior of the white Starbucks manager but also by former customers, about half of whom have taken their business elsewhere since May 2017, when Quaker City Coffee rebranded and first hired three re-entry employees.

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