On Friday the online store Bitcoin Movement (BTCMVMNT), launched a limited edition streetwear line that uses a blockchain-based system of “Proof of Authenticity”.
The 300 item collection, designed with contributions from British businessman and rapper Zuby, It consists of 50 hoodies, 125 hats and 125 t-shirts, all with the ’21 million ‘logo, which represents the maximum amount of bitcoins to be mined.
Each piece in the collection titled “Take the Power Back” contains a near-field communication chip connected to the VeChain blockchain. Via a mobile application from Bitcoin Movement, Customers can scan a sticker attached to the garment and the app retrieves product information from VeChain in real time.
If the product is authentic, the application will display the message “100% authentically verified”. In addition, the application displays the specific version number of the garment and the unique transaction ID that links it to the blockchain.
Bitcoin movement founder Daryl Kelly commented: “I wanted our first Blockchain Limited Edition collection to be truly representative of the Bitcoin philosophy. Embodiment of the attributes that made it so disruptive, successful and attractive to those seeking truth and transparency. VeChain’s industry leading public blockchain technology is a perfect fit for our movement. “
This collaboration isn’t the only limited-version fad instance that relies on blockchain technology to prevent counterfeiting. Recently, fashion manufacturers around the world have started using blockchain technology in the area of supply chains or in the area of verifying product authenticity.
On September 3, the Alexander McQueen fashion house launched a new blockchain label that allows both designers and consumers to securely register and trade clothes.