The largest cryptocurrency exchange in the world, Binance has approached London commuters with new ads with Bitcoin.
According to a Tweet On August 28th from Binance.UK, the cryptocurrency exchange ran new ads at 17 London bus stops. The picture shows two older generations of coins as well as a two pound coin currently in use in the UK, followed by the largest, Bitcoin.
“Money develops”says the ad. “Time to adapt”.
– Binance (@binance) August 30, 2020
Binance announced its expansion into the UK market in JuneA regulated exchange platform is to be introduced this autumn. The exchange should register with the country’s Financial Conduct Authorityand adhere to anti money laundering practices and standards and know your customer.
Before launch, Binance’s UK division didn’t limit itself to advertising. The exchange recently announced that it would join the CryptoUK self-regulatory industry association as an executive member..
London has recently been the hotspot for crypto companies looking for new investors. Richard Heart’s controversial HEX token has been advertised on London buses and newspapers, and has even been shown during English Premier League football matches. Mike Novogratz ‘Galaxy Digital bought a full-page ad in the UK-based international business newspaper Financial Times that featured Bitcoin (BTC) as a prominent feature..