The reality of starting a business goes beyond simply presenting you as the “CEO of the next Uber.”
6 min read
The opinions expressed by employees are personal.
Much is said about the benefits of entrepreneurship and entrepreneurship . From the economic approach it is clear its contribution to the economic development of a country and the opportunity it generates to add to social mobility. Professionally, when people decide to undertake, they acquire skills, abilities and knowledge that are not always developed in a traditional job. There are also personal benefits, such as the satisfaction of working on something of your own.
However, around this point – that of the personal benefits generated by entrepreneurship – is where a romantic idea has been created about what it really entails to undertake and that has given it much of its popularity.
This romantic idea is the one that has been most exploited either from advertising campaigns of companies, trying to connect with an “entrepreneurial” audience , or through self-proclaimed “experts” and “gurus” of businesses that share their wisdom in networks social issues on entrepreneurship either from a pool, some exotic city or in front of a sports car (and I don't know why everyone wears beard and flashy suits) and, what I think is the worst, from “support” organizations that have found in entrepreneurial romanticism his modus vivendi .
And although entrepreneurial romanticism has served for entrepreneurship to permeate in society, with a greater interest of people in starting their own business, it has also caused a false expectation of the implications of entrepreneurship.
Here I share some of the romantic beliefs about entrepreneurship and its comparison in reality:
Make your passion your business
The idea that your entrepreneurship must be generated from something you are passionate about is the most representative of entrepreneurial romanticism (in every romance there is passion) and it is clear why: the dream of enjoying work is one of the most common of people, at Finally, if it is your passion, it means that you like it and therefore you will enjoy it.
However, entrepreneurship is more about opportunity than passion. The business itself does not have to be generated from something you are passionate about, if not from an opportunity that you identify and decide to take advantage of. In the end it's not about working on something you enjoy but enjoying your work no matter what.
You have to be disruptive
Business disruption is another constant in entrepreneurial romanticism. Doing something that nobody has ever done, transforming entire industries, being the most innovative of all, is part of the discourse when presenting romantic ventures.
In reality, entrepreneurship is not about doing something “disruptive” or “innovative” – both words already very worn out – but about offering value to your customers. Whether through a product or service, this value can be created in a traditional way. Of course you should consider having a differentiating characteristic, but it is not the same as doing something never seen before.
You can raise millions with just one presentation
Part of the game of entrepreneurship is to obtain financing to make your business a reality. More in the world of startups are constantly looking for investors who bet on carrying out your ideas. In entrepreneurial romanticism it is said that you only need a good presentation for someone to believe in your idea and decide to give you the money to make it happen.
The truth is that investors need much more than a presentation to decide to invest. The most important thing to raise capital is to have a proven traction, those results that show not only that you are growing but that you are generating a good business, as well as a clear projection of the return that the required investment would have.
Work less, earn more
There is an image that circulates in social networks about the differences in the days between an employee and an entrepreneur, in which the agenda of the latter includes activities such as “GYM”, “Training”, “Family” and even the word “ Free ”at two different times. Who would not like to work less hours, and earn more at the same time? But the belief that entrepreneurs have more free time or a better life-career balance is also part of entrepreneurial romanticism.
There is a phrase that describes reality very well: To undertake is to stop working 40 hours for someone else, and dedicate 100 hours of work for you . It is very easy to keep a work schedule when you are an employee, according to your obligation and responsibilities, but when you are an entrepreneur you have to dedicate more than double because you know that your business depends mainly on you and then on your employees.
Although the romantic vision of entrepreneurship has its positive side by getting more people to consider opening their own businesses, it also has its negative side by creating false expectations about entrepreneurship and leading the same people to disappoint reality and give up their desire to undertake.
Ideally, those who have decided to undertake the romantic vision, stay on the road to undertake with a more professional vision and thus maximize their desire to undertake.