Amazon’s founder shares the keys to his business decisions, family memories, and how he decided to start his own business.
3 min read
The richest man in the world and owner of AmazonJeff Bezos will have his new book entitled for sale worldwide on November 19th Believe and wander. Life and Reflections of Jeff Bezos “where the businessman tells how he made his fortune and built his empire out of it electronic commerce.
Initially, the businessman sold a limited number of products in his catalog, including books, music and videos. However, he received a message that would change his view of the business.
The phrase that made a significant impact on his career was “I wish they had sold wiper blades because I have to change them now,” written by a customer in his virtual store as mentioned in his book. This comment was a catalyst for their successful growth. It was then that he realized the opportunity and the opportunity to sell something online.
In the book, they appear from family memories to the keys of his most important business decisions. He also explains the reason he left the mutual fund he worked for in 1994 to start his own business.
Today, Amazon sells 10 billion articles worldwide every year, 24 hours a day, seven days a week / Image: Amazon
The entrepreneur points to the relationship between failure and innovation, as several companies confirm that innovation is encouraged but failing experiences are not taken into account.
There is also an area where he addresses the issue of customer service and his desire to make Amazon the “most customer-centric company in the world”.
Bezos chose the name Amazon by reading the dictionary, and named it because he viewed the Amazon as an “exotic and different” place, a plan he had considered for his business as he intended to make it the largest in the world do.
Other important aspects he reveals in his book are his strategy in dealing with the coronavirus pandemic, his curiosity about space exploration, his belief in the virtues of capitalism, his concern for the environment, his social work and his philosophy of long-term entrepreneurship. .
Jeff Bezos book cover in Spanish / Image: Amazon